The "Swole Doge vs. Cheems" meme template is used to humorously compare the perceived strength or superiority of a past version of something (represented by Swole Doge) against its weaker, more anxious modern counterpart (represented by Cheems), often highlighting generational differences or nostalgia for a time when things seemed better or more robust. It captures the sentiment of longing for the past while critiquing the present, making it relatable in discussions about societal changes, trends, or personal experiences.